From High-Performance Racing to Urban Mobility

Though academically trained in Law and Sociology, his true calling has always been sport.

A decorated Enduro rider with world championship medals and major rally wins, he also served as Portugal’s National Enduro Coach and helped organize iconic events like the ISDE.

Beyond motorsports, João Pedro embraced mountain biking in the 80s and never looked back.

His lifelong love for adventure, combined with decades of leadership, make him the heart behind Bike in Portugal’s mission.

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With a background in Advertising and Marketing, she began her career in media planning for top-tier clients like L’Oréal, before shifting gears toward large-scale events and productions.

Her time with Aventuras no Mundo sparked a growing interest in cycling, especially after completing a life-changing 4-day bike ride from Tróia to Sagres in 2006.

Today, she brings her strategic mindset and love for two wheels to Bike in Portugal, where her passion and professional skills finally ride side by side.

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Educated in Miami and seasoned in event organization at ACP (Rally de Portugal, Baja de Portalegre), he opened a motorcycle garage in Lisbon before discovering electric bikes in 2019 — and falling in love with them.

A year later, he partnered with Bike in Portugal, and soon after, officially joined the team.

He’s been helping grow our e-bike presence ever since, always with enthusiasm and deep industry knowledge.

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At just 3 years old, he received his first BMX from his great-grandfather — a defining moment.

Over the years, he competed in trampolining (winning national titles), handball, and later, cycling.

Mountain biking and road Granfondos became his focus, earning podium finishes, including 3rd place at the Azores Bike Challenge.

With a background in Marketing and Public Relations, and experience in hospitality, José eventually aligned his work life with his true passion — cycling — joining Bike in Portugal to live and breathe bikes daily.

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Born in São Paulo and raised in Minas Gerais, Alexandre has always been immersed in the world of bikes — from BMX and Downhill to Freestyle.

As a teen, he was already rebuilding and customizing his own rides.

That hands-on passion led him to his first workshop job, restoring bikes and later motorcycles, earning him a strong local reputation.

After moving to Portugal in 2016, he joined Motocare and, following its merger with Bike in Portugal in 2021, became a key figure in the workshop.

Every day, he keeps the wheels turning — literally and figuratively — for our riders.

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From surfing to BTT, sport has always driven him. His career path included stints in energy and tech sales before launching his own motorbike workshop.

In 2014, he became Head Mechanic at Motocare, where he honed his craft further.

When Motocare joined forces with Bike in Portugal in 2021, Luís reignited his connection to bikes.

Today, he combines technical expertise with a relentless drive to innovate.

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Raised in the village of Avô, nestled between the Estrela and Açor mountains, Tiago grew up surrounded by nature.

From summer dips in the Alva River to hikes up Monte do Colcurinho, the outdoors shaped him deeply.

In his teenage years, the bike became more than transport — it was a social ritual with friends. In 2011, he moved to Larne (Northern Ireland), where he worked his way up at Jennings Bakery Ltd.

Returning to Portugal in 2021, he began working remotely for a UK- based company before moving to Alcabideche.

In 2023, he joined the Bike in Portugal team, embracing a new chapter that blends his love for nature with his passion for cycling.

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